Social Media Refresh

BRIEF

Pasadena Shopping Centre required a long-term marketing strategy that would boost their digital presence.

APPROACH

Working closely with the Pasadena Shopping team, we developed an Instagram-led campaign to increase brand awareness and drive in-store traffic coming into the festive season.

We developed a personalised social media strategy, including Instagram profile creation, professional content production and paid social advertising to hit our campaign goals.

In December, we launched Pasadena Shopping’s new Instagram profile with a Christmas Giveaway grid, created and executed by our in-house designer that captures the essence of the brand: The idyllic place.

OUTCOME

In just two weeks, Pasadena Shopping received 1,679 total entries and gained over 1,100 followers on Instagram. Our paid social campaign reached over 222,500 people and generated over 1,350 link clicks through to the website and the Instagram profile.